What is the Google Ads Scripts Store
Unique convenience
On ads-scripts.com you will find various
Easy installation
The scripts are installed by
Updates are also automatic, which is becoming increasingly important as
Expandable with your own scripts
If you have programmed your own scripts and want to publish them here or use them exclusively for your own agency with the convenience of the
Advantages of the Google Ads Scripts Store
More than a Google Ads script collection
- Easy use of all scripts without programming knowledge
- Real copy&paste solution without having to change a single letter in the code
- Standardized configuration of all scripts in a
Google spreadsheet (Google's Excel) . - Simple configuration of all scripts with different parameters per
Google Ads account. Scripts can also be executed multiple times for an account with different parameters (see script for monitoring key performance indicators) - Parallel execution of scripts on well over 100
Google Ads accounts possible - Automatic script updates of all scripts in our Google Ads Scripts Library
- E-mail notifications partly with diagrams of key figures (see right)
- Free Google Ads scripts
- Useful scripts such as Search Terms Must Match, which are not available anywhere else
- No third-party access
(tool providers) to yourGoogle account or that of your customers as with otherGoogle Ads tools. The scripts run in your account and the configuration file is stored in yourGoogle Drive. Only you decide who has access toit – we don't!
Scripts in the Google Ads Scripts Store
Google Ads scripts published here by the developers for free use.
Warns if changes have been made by an unauthorized Google account (e.g. the customer's Google account).
Monitors whether search queries match the keywords and automatically adds negative keywords if configured. Also for shopping campaigns!
Monitors any key performance indicators (KPI) such as impressions, costs, conversions etc. in the Google Ads account and alerts you if absolute threshold values or percentage deviations are exceeded.
Monitors any key performance indicators (KPI) such as impressions, costs, conversions etc. in your Google Ads campaigns and alerts you if absolute threshold values or percentage deviations are exceeded.
Monitors the Merchant Center and warns of (new) problems at product, feed and account level.
Reloads the feeds in the Google Merchant Centre every hour so that updates in the feed go online quickly instead of just once a day.
Warns if the budget today, yesterday or in the last x days exceeds a defined percentage of the daily budget. Also works with shared budgets across multiple campaigns.
Continuously checks whether the spending of Google Ads accounts is within the defined monthly budget. Warning by e-mail and optional automatic campaign pausing.
Warns if a smart bidding strategy without target definition (target CPA or target ROAS) has been configured.
Warns if the current ROAS of the last x days deviates too much from the configured target ROAS. Parameters freely configurable.
Creates a proposal for an RSA for import into the Google Ads Editor for each ad group without a responsive search ad.
Tests all final URLs in a Google Ads account daily. Warns if pages are not accessible or if configurable texts such as 'not available' appear on the page.
Adds labels in which month+year an element (keyword/ad/
Searches for extreme click costs in search queries, keywords, products and placements. Notifies by e-mail.
Creates a Google Sheet with table and chart with the key figures of all active Performance Max asset groups. A script by Francesco Cifardi.
Further Google Ads scripts for publication are in progress.
Icon description
| Alert | Sends an e-mail when something should be checked |
| Monitoring | The script monitors the |
| Save costs | The script helps to avoid unnecessary or unwanted expenditure. |
| Optimization | The script can improve the profitability |
| Keep clean | Helps to keep the |
 | Changes in | Changes are made directly in the |
| Changes in | If desired, changes can be made directly in the |
| Read-only | No changes are made in |
| Read-only (if desired) | If desired, no changes will be made in |
| Google Sheet is created | A spreadsheet file is created or edited in your Google Drive that only you have access to. |
| Adds Labels | The script marks campaigns, ad groups or keywords with labels. |
| Adds Labels (optional) | If desired, the script can mark campaigns, ad groups or keywords with labels. |
| Data is created for further processing in the | |
| If desired, generated data can be used in the | |
| Google | The script requires access to the Google |
 | Google Analytics | The script receives data from |
| Tool | The script can be executed if required. |
Google Ads Tools
In addition to Google Ads Scripts, you will also find Google Ads Tools here.
Keyword Mixer
Especially in the B2B accounts, where many keywords are not displayed due to "low search volume", this Keyword Mixer helps to find keywords for which Google displays ads.
User-defined columns
Tool for creating
